Founder: Samantha M. Altán
"One good thing about music, when it hits you, you feel no pain." ~Robert Nesta Marley
As you grow up you're told to "dream big." Founder Samantha M. Altán knew at a young age she wanted to pursue a career in the music industry, but had no clue as to what avenue to pursue.
Growing up, her dad was a weekend jock for local KCSM 91.1FM radio station, working with Jesse Chuy Varela at the beginning stages of what is now the well-known Latin Jazz segment. He was in many bands, usually playing piano/keys and background vocals, therefore music has always been an integral part of life for Samantha.
Samantha began her musical journey at the age of 8 thanks to her dad, whom advised her to play the flute. After she joined the school band, she continued playing flute in the symphonic and marching school bands up until her senior year of high school. This exposure to the different sounds of symphonic instruments watered her adoration for sound even more. She would spend hours listening to different songs, attempting to count how many instrument and vocal tracks there were in each song.
It was in October of 2001 where she was introduced to the world of sound editing, radio production, and content creations, thanks to well-known on-air personality Strawberry (currently morning show talent for KUBE 93.3FM in Seattle), who allowed her to come "shadow" him. A one-day shadow turned into a nearly four year internship/mentorship with Strawberry and his then BUMRUSH night crew. Her intrigue in the sound editing process then led her to Ex'pression College in Emeryville, CA .
Upon receiving her Bachelor of Applied Science in Sound Arts degree from Ex'pression College in August of 2013, Samantha began working audio visual for PSAV at almost every hotel in San Francisco. Her hotel audio visual position led her to work with various corporate companies including Goldman Sachs, Salesforce, and Dignity Health.
Trying to find her niche in the industry, she began working with IATSE Local 16 in 2014, working stage hands setting up and striking for concerts and shows at a wide array of concert and convention venues in San Francisco such as: Bill Graham Civic Auditorium, Moscone Center, and Yerba Buena Center for the Arts. One day while at work, her then 4 year old daughter had said: "Mamí when are you coming home? I miss you," in a sad tone. In that moment Samantha realized she was at a place in her career where she wanted to enjoy coming to work. She felt she needed to truly love her work in order to exemplify to her daughter that you can make your career goals come true, which brought her back to the airwaves of radio world.
Samantha is currently working at Cumulus Media in San Francisco doing live sound, recording, mixing engineering work for a multitude array of bands. It's here that she has been able to work with bands/artists like: Just Loud, Dan Auerbach & The Eagle Eye Review, George Ezra, Lovelytheband, Weezer, Dirty Heads, Lissy, Donna Missal, SYML, Con Brio, Death Cab for a Cutie, SF Symphony, and REX Orange County.
Always enjoying being on the move, Samantha also works at the California Academy of Sciences in San Francisco doing audio visual and live sound work for all of the museum exhibits, Thursday night nightlifes, and corporate/private events. Here she has been able to work with companies like: Google, Inuit, Linkedin, Facebook, Salesforce, and more.
With the combination of her dad and Strawberry's work, she realized that her new career goal is to make an IMPACT in the Bay Area community with her voice, fascination of sound, love of music and passion of people.
"My dad is my main inspiration and reason behind peaceYmusic Productions. He was one of those gifted musicians that was able to play pretty much anything by ear, but had a never ending adoration for playing the piano, marimba, and songwriting. The creation of peaceYmusic productions is in honor of my loving Papá, who wanted nothing more than to live life through peaceYmusic."
Oscar Rodolfo Altán
October 14, 1945-April 1, 2005